The 2013/2014 Financial Literacy Initiative has kicked off in style with SME and public activities at the Ongwediva Annual Trade Fair. The resounding success of this awareness and educational programme far exceeded our expectations and again reinstated the importance of being able to share information and create awareness around financial literacy directly to the SMEs in their own environment.
This is only the beginning – we are engaging Platform Partners not only involved at an arm’s length but rather at a strategic management level. Platform Partners have existing clients/customers, communication channels and products which they market. FLI wants Platform Partners to embrace the planned activities and get involved on the ground at our events and activities. With an exciting teaser campaign and launch planned as well as 3 roadshows, FLI provides the perfect
opportunity for Platform Partners to not only showcase their products and services but also bringing further credibility to FLI by aligning their brands.
The response has been resounding and already existing Platform Partners are planning their activities around the FLI calendar. FLI is eternally grateful to all existing Platform Partners especially those who have embraced these opportunities. With more than 40 Platform Partners and interest shown from potential partners FLI is not only making a measureable difference but through focused activities and events we know that our education and training programmes are reaping benefits.
For more information please contact Francois Brand at
the FLI office at francois.brand@giz.de